ANUSHKA
AGARWALA
Aspiring Brand Marketer
About Me
I’m Anushka Agarwala, a globally-minded marketer with a passion for creative storytelling, brand strategy, and meaningful connections. Growing up in India and Singapore before moving to the U.S. for school has given me a deep appreciation for diverse cultures and perspectives, shaping how I approach my work. Nearly fluent in Spanish, with basic proficiency in Italian, and currently learning French, I’m leveraging my multilingual skills to enhance my ability to connect with international audiences, particularly in the luxury marketing space.
My journey started in theatre, where I honed my storytelling skills and ability to connect with people through powerful narratives. This foundation has been instrumental in my marketing career, helping me craft campaigns that captivate and inspire. Beyond marketing, I channel my creativity and love for culture through Anushka Eats the World, a food and travel blog that allows me to explore global cuisines and share engaging content with a wide audience.
During my internship at Grey, I collaborated with leading brands like Volvo and Haleon, developing expertise in brand strategy, content creation, and consumer insights. Additionally, my WSET Level 1 Wine Certificate has deepened my understanding of the wine industry and complements my passion for luxury marketing, enabling me to better connect with discerning consumers and craft tailored brand narratives.
I’m passionate about opportunities that leverage my creativity, strategic thinking, and global mindset to drive brand growth and make an impact. My goal is to contribute to innovative, purpose-driven brands while continuing to evolve as a marketing professional, creating narratives that resonate with diverse audiences and markets.
Work Experience
2024/ JULY-SEPT
Account Management Intern
at Grey Group - WPP
As an Account Management Intern at Grey, I gained hands-on experience in managing client relationships and executing advertising campaigns, contributing to a 10% increase in client satisfaction scores during my tenure. My role involved assisting with client communications, coordinating with internal teams across four active campaigns, conducting market research that informed creative strategies, preparing detailed reports that enhanced decision-making, and contributing to client meetings, which led to the successful delivery of projects within tight deadlines. Through this, I developed strong skills in client management, project coordination, and strategic thinking, effectively navigating the demands of a fast-paced advertising environment.
2023/ FEB - 2024/ JAN
Co-Chair/Treasurer
at Vertigo Productions
As Co-Chair and Treasurer of Vertigo Productions, I provided strategic leadership to guide the organization’s long-term vision and mission. I was responsible for financial oversight, managing budgets with precision to ensure financial sustainability and adherence to organizational policies. In this role, I coordinated five student shows, from initial planning to execution, ensuring seamless operations and audience satisfaction. Collaborating closely with team members and external partners, I fostered productive relationships to achieve shared goals. My decision-making focused on innovation, inclusivity, and creating impactful experiences, demonstrating strong strategic thinking and leadership skills.
2022/ MAY - 2023/ OCT
Marketing Director
at Northwestern Student Theatre Coalition
As a Marketing Director, I took on a leadership role in coordinating the design and distribution of promotional materials, including posters for five shows annually, which contributed to a 25% increase in audience attendance over the year. I managed the production’s online presence across the official website and social media channels, achieving a 40% growth in follower engagement through consistent and creative content. I created and curated engaging materials, such as videos, blog posts, and behind-the-scenes features, which collectively boosted ticket sales by 15%. Additionally, I collaborated with directors and designers to align marketing efforts with the artistic vision of each show, ensuring a cohesive and compelling audience experience.
2022 APRIL - 2023/ FEB
Production Manager
at Vertigo Productions
As the Production Manager, I oversaw the full production lifecycle for events, ensuring high-quality execution and memorable experiences for audiences. My responsibilities included coordinating logistics, managing technical requirements, and supervising venue arrangements to guarantee smooth operations. I led and supported production teams, fostering clear communication and a collaborative environment. When challenges arose, I responded with adaptability and quick decision-making, ensuring the success of live events. My focus on operational excellence and audience engagement allowed me to uphold the high standards of Vertigo Productions while delivering dynamic and innovative events.
2021/ SEPT - 2023/ FEB
Production Stage Manager
at Virginia Wadsworth Wirtz Center for the Performing Arts
As the Production Stage Manager, I served as a leader by acting as a central point of communication between the director, cast, and production team to ensure smooth coordination. I was responsible for creating and maintaining prompt scripts, cue sheets, and detailed production notes for performances. I coordinated all technical elements, including lighting, sound, and special effects, ensuring precise execution during shows. As the primary point of contact for a cast and crew of 30, I managed rehearsals and performances, resolved issues promptly, and fostered a collaborative environment. Additionally, I oversaw the backstage area, maintaining organization and safety to support the team effectively.
2021/ SEPT - 2022/ MAY
Asst. Marketing Director
for The 91st Waa-Mu Show
As the Assistant Marketing Director for the 91st WAA-MU Show, I collaborated with artistic, executive, and production managers on various administrative tasks, including digital media management, fundraising, press releases, and accessibility and equity initiatives, which contributed to a 20% increase in audience attendance compared to the previous year. I also created promotional flyers, graphics, and materials for both print and digital distribution, resulting in a 30% boost in online engagement and ticket sales. My efforts supported a more inclusive and effective marketing strategy, helping the production reach a broader and more diverse audience.
Education
2025/ JUNE
Northwestern University
Bachelor of Science
GPA: 3.7/ Dean's List
At Northwestern I'm combining studies in Theatre, Integrated Marketing Communications, and Entrepreneurship, shaping a unique blend of creative and strategic skills for brand storytelling and consumer connection.
Certfications
2025/ SEPTEMBER
Wine and Spirits Education Trust
Level 1 Award in WIne
I hold the WSET Level 1 Award in Wines, which I completed through the Napa Valley Wine Academy. This certification gave me a strong foundation in wine, exploring flavor profiles, production techniques, and pairing principles. It represents the beginning of my journey to deepen my expertise in the wine industry, and I plan to build on this by pursuing the Level 2 Award.