ANUSHKA
AGARWALA
Aspiring Global Luxury Marketer & Storyteller
About Me
I’m Anushka Agarwala, a globally-minded marketer passionate about creative storytelling, brand strategy, and luxury. Raised in India and Singapore, educated in the U.S., and now based in France at HEC Paris (Master's in Marketing, Luxury & Consumer Goods), I bring an international perspective shaped by diverse cultures and languages.
My journey began in theatre, grounding me in storytelling and human connection—skills I now apply to crafting campaigns for brands like Volvo and Haleon. Beyond marketing, I share my love for food, wine, and travel through Anushka Eats the World. With a WSET wine certification and a focus on global luxury, I aim to create narratives that resonate across markets and generations.
Work Experience
2024/ JULY-SEPT
Account Management Intern
at Grey Group - WPP
As an Account Management Intern at Grey, I supported major campaigns for brands like Volvo and Haleon—managing client communications, coordinating cross-functional teams, and contributing to strategies that improved client satisfaction. The role sharpened my skills in client management, project coordination, and strategic thinking within a fast-paced advertising environment.
2023/ FEB - 2024/ JAN
Co-Chair/Treasurer
at Vertigo Productions
As Co-Chair and Treasurer of Vertigo Productions, I led the organization’s long-term strategy and managed its finances while coordinating five student productions from planning to execution. The role strengthened my leadership, collaboration, and strategic decision-making skills, with a focus on innovation, inclusivity, and creating impactful audience experiences.
2022/ MAY - 2023/ OCT
Marketing Director
at Northwestern Student Theatre Coalition
As Marketing Director, I oversaw promotion for five annual shows, driving a 25% increase in attendance and 40% growth in online engagement. By managing digital platforms, creating multimedia content, and aligning campaigns with each production’s artistic vision, I boosted ticket sales and enhanced the overall audience experience.
2022 APRIL - 2023/ FEB
Production Manager
at Vertigo Productions
As Production Manager, I oversaw the full production lifecycle—from logistics and technical setup to team coordination—ensuring smooth operations and memorable audience experiences. The role strengthened my adaptability, leadership, and ability to deliver high-quality live events under pressure.
2021/ SEPT - 2023/ FEB
Production Stage Manager
at Virginia Wadsworth Wirtz Center for the Performing Arts
As Production Stage Manager, I acted as the central communicator between director, cast, and crew, managing rehearsals and performances for a 30-person team. I oversaw technical elements, prompt scripts, and backstage operations, ensuring precise execution, safety, and collaboration throughout each show.
2021/ SEPT - 2022/ MAY
Asst. Marketing Director
for The 91st Waa-Mu Show
As Assistant Marketing Director for the 91st WAA-MU Show, I supported marketing and administrative efforts that drove a 20% increase in attendance and a 30% boost in online engagement. By creating promotional materials and contributing to accessibility initiatives, I helped the production reach a broader and more diverse audience.
Education
2026/ JUNE
HEC Paris
Master's in Marketing
Luxury and Fast Moving Consumer Goods
At HEC Paris, I am pursuing an MSc in Marketing with a focus on Luxury & Consumer Goods, building on my creative and strategic foundation to deepen my expertise in brand management, global consumer insights, and cultural storytelling.
2025/ JUNE
Northwestern University
Bachelor of Science in Communication
GPA: 3.7/ Dean's List
At Northwestern, I combined studies in Theatre, Integrated Marketing Communications, and Entrepreneurship, shaping a unique blend of creative and strategic skills for brand storytelling and consumer connection.
Certfications
2025/ MAY
LVMH
Inside LVMH Certificate
I earned the Inside LVMH Certificate, which provided an in-depth look into the luxury industry and its core values of heritage, innovation, and exceptional craftsmanship. This program gave me valuable insights into the inner workings of global luxury brands and represents an important step in my journey toward a career in luxury branding and marketing.
2025/ JANUARY
Wine and Spirits Education Trust
Level 2 Award in WIne
I hold the WSET Level 2 Award in Wines, which I completed through the Napa Valley Wine Academy. This certification gave me a strong foundation in wine, exploring flavor profiles, production techniques, and pairing principles. It represents the beginning of my journey to deepen my expertise in the wine industry, and I plan to build on this by pursuing the Level 3 Award.